New

Pump up your pout to perfectly plump with this two-in-one tinted moisturizing lip gloss balm. A hydrating trio of Glycerin, Hyaluronic Acid, and Vegetable Collagen helps to moisturize the lips while making them appear smoother and firmer. Pick your favorite flavor and marvel at how each one’s unique ingredient helps promote a happier, bouncier smile.

• Instant Hydration: This lip gloss doubles as a moisturizing lip balm that leaves lips instantly hydrated.
• Tinted Lip Gloss: Achieve instant shine with a hint of color! This lightly-tinted lip gloss provides gorgeous color with a brilliant shine.
• Firmer and Smoother Lips: A special blend of Hyaluronic Acid and Vegetable Collagen help to make lips appear plumper and smoother.
• Lip-Loving Ingredients: This lip gloss balm includes hydrating Coconut Oil to give lips extra intense hydration.
• Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Enhance your lip look with the power of roses! This vibrant lip color is formulated with a lip-loving combination of rosehip oil, vitamin E acetate, passionfruit seed oil, and raspberry extract for intense shine and soothing comfort. Glide it on and enjoy sheer color that can be built up for stunning effect.

• Vibrant Color: Pick your shade and go wild! This collection includes multiple colorful shades to suit any style.
• Sheer Color: Enjoy subtle color with a single swipe. When you're looking for a natural and soft look, this lip color has your back.
• Lip-Loving Ingredients: Formulated with vitamin E acetate, passionfruit seed oil, and raspberry oil, this glossy lip color will leave your lips looking and feeling radiant.
• Buildable Color: Start from a sheer tint and build it up to fuller color to capture any style you want.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips. If you’re already thinking “That is a crazy bargain,” we’ve now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout. Are we just crazy? Have we gone too far? Or do you deserve it? We definitely think so! One try, and we guarantee you will declare this your best lipstick brand of life.

Take your lips to another dimension with this Soft Blur Liquid Lipstick. Delivering full coverage color and a soft-matte, blurred finish, the high-pigment formula glides on smoothly with an airy, creamy texture. Lightweight and comfortable, it effortlessly creates a diffused lip look.

Take your lips to another dimension with this Soft Blur Liquid Lipstick. Delivering full coverage color and a soft-matte, blurred finish, the high-pigment formula glides on smoothly with an airy, creamy texture. Lightweight and comfortable, it effortlessly creates a diffused lip look.

Super silky, semi-sheer, natural, diffused and blurring color for lips. Featuring a range of wearable shades in neutral and vibrant colors, with an unbelievably smooth texture, this lipstick delivers a perfectly soft matte, powdery finish. Buildable, blendable and natural-looking color.

• Wearable Colors: From natural nude to vibrant red, these velvety lip colors are buildable and wearable for any time of day.
• Easy Application: This semi-sheer lipstick glides seamlessly onto the lips for a splash of gorgeous buildable color.
• Semi-Sheer Matte Finish: Instant color with a super-smooth, luxuriously semi-sheer, matte powdery finish.
• Lightweight Formula: Made with a special non-drying formula, this lipstick leaves your lips feeling soft and comfortable.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

High-Quality Makeup & Tools: This 2-layered designed PR box features the Always Looking Up Mirror and Keychain Set, F.U.N. Eye & Face Palette, Underwater Wonder Liquid Blush, Splash On Waterproof Mascara, Double the F.U.N. Liquid Eyeliner & Stamp, Serving Up Smiles Eyelash Curler, Squidward Makeup Sponge, Bikini Bottom Cooling Lip Oils, Kelp Shake Dual Phase Setting Mist and Face & Body Gems.

New Formulas: Let your creativity flow with formulas that bring fun and flair to your beauty routine. Make every look uniquely yours!

Pineapple Perfection: Designed after SpongeBob's iconic pineapple house in the Bikini Bottom, this set is a collectible you'll treasure forever!

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Everyone loves waterproof makeup up until it’s time to wash it off. That’s where this eye and lip makeup remover comes in. A little bit is all it takes to gently wash away even the most stubborn eyeliner or eyeshadow. This silicone-free makeup remover gives you that squeaky clean feeling without leaving before any pore-clogging residue.

• Removes Waterproof Makeup: Waterproof makeup doesn't stand a chance against this makeup remover! Use it on the lips and eye area to remove makeup almost instantly.
• Silicone-Free: This silicone-free makeup remover provides a clean feeling without leaving behind any pore-clogging residue.
• Removes Any Pigment: Even glittery pigments wash away with the help of this waterproof makeup remover.
• For Any Skin Type: Whether you have dry, oily, or combination skin this product removes makeup with ease.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Give your pout a twist of shine! Inspired by TWIZZLERS, this lip gloss wraps lips in rich, high-shine color with a smooth, jelly-like feel. Lightweight and comfortable, it leaves a juicy, playful gloss that pops.

Give your pout a twist of shine! Inspired by TWIZZLERS, this lip gloss wraps lips in rich, high-shine color with a smooth, jelly-like feel. Lightweight and comfortable, it leaves a juicy, playful gloss that pops.