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• Seamless Blending: Made with innovative cushion-like material, these ultra-soft sponges effortlessly blend makeup for a streak-free, airbrushed finish.
• Hands-Free Comfort: The stretchy ribbon on the back provides a comfortable, secure grip, allowing for easy application without straining your hands.
• Versatile Shapes: Each sponge features a unique shape, making it perfect for applying both liquid and powder products on every area of your face.
• Flawless Finish: Elevate your makeup routine with this essential set, designed to help you achieve a flawless look every time!
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sweeten up your routine with this chocolate-inspired sponge set. This 3-Piece Makeup Sponge and Puff Set features plush textures and essential shapes to create a smooth, even finish across liquids, creams, and powders.

Like dipping into a bag of your favorite candy, this 4-piece brush set is pure eye candy. Dressed in iconic treat-inspired hues, these ultra-soft brushes blend, buff, and sweep on powders, creams, and liquids effortlessly. Sweet shades, smoother application — zero sticky fingers.

Skincare and makeup merge into one with the help of this essence primer + finishing powder with 5 skincare benefits. This product is the beginning and end to your makeup routine: use it to prep your skin, then reapply to set your makeup. This product reduces the appearance of fine lines and imperfections, but it also helps to smooth, condition, and balance the skin. A hint of yellow color helps to brighten dull skin and cut out redness. Your skin will look better than ever with a soft-focus finish.

• 5-in-1 Essence Primer + Finishing Powder: Part makeup primer, part finishing powder, and part skincare, this essence powder preps your skin for makeup while also smoothing and conditioning the skin. Apply it again to set makeup for extended wear.
• Brightens Dull Skin: This face powder reduces the appearances of imperfections, cuts down on shine, and cuts redness with a touch of yellow pigment.
• 5 Skin Benefits: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine before and after makeup application.
• Silky Matte Finish: Whether you wear this primer on its own or as the first step and last in your makeup routine, you can enjoy a subtle soft-focus finish.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Skincare and makeup merge into one with the help of this water-based primer essence with 5 skincare benefits. This primer gently smooths and conditions while prepping your skin for makeup. Infused with calendula extract, rose water, and galactomyces, this primer helps skin look and feel radiant with a luminous glowy finish.

• 5-in1 Essence Primer: Part makeup primer and part skincare, this essence liquid preps your skin for makeup while also smoothing and conditioning the skin.
• Glowy Finish: Whether you wear this primer on its own or as the first step in your makeup routine, you can enjoy a subtle glowy finish.
• 5 Skin Benefits: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine right before makeup application.
• Real Ingredients: This makeup primer is blended with ingredients like calendula extract, rose water, and galactomyces.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Take your natural looks a step further and become the flawless beauty you were born to be with the help of this makeup palette from wet n wild. With 16 ultra-pigmented and blendable neutral shades set in matte, sparkle, and glitter finishes, this luxuriously creamy formula glides on in a smooth application for flawless “woke up this way” looks that last.

• Gorgeous Finishes: Unlock a number of artistic styles with this palette of warm and cool nude pigments in matte, shimmer, and glitter finishes. The only limitation is your own creativity.
• Blendable Color: A curated selection of highly-pigmented neutral mattes and subtle shimmers seamlessly blend together to unlock a range of creative makeup possibilities.
• Long-Lasting Wear: Specially formulated to be long lasting, each pigment resists smudging throughout the day for maximum staying power.
• Effortless Application: Each pigment is velvety soft and can be used wet or dry for an even and effortless application.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Decorative Design: This mirror is made of a safe, unbreakable acrylic material and features a high-quality reflection with a fun design.

Travel-Friendly: This lightweight, compact mirror easily slips into your makeup bag and purse for use anytime and anywhere!

A Treasured Set: This limited edition mirror and keychain set is the perfect collectible!

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Take your natural looks a step further and become the flawless beauty you were born to be with the help of this makeup palette from wet n wild. With 16 ultra-pigmented and blendable neutral shades set in matte, sparkle, and glitter finishes, this luxuriously creamy formula glides on in a smooth application for flawless “woke up this way” looks that last.

• Gorgeous Finishes: Unlock a number of artistic styles with this palette of warm and cool nude pigments in matte, shimmer, and glitter finishes. The only limitation is your own creativity.
• Blendable Color: A curated selection of highly-pigmented neutral mattes and subtle shimmers seamlessly blend together to unlock a range of creative makeup possibilities.
• Long-Lasting Wear: Specially formulated to be long lasting, each pigment resists smudging throughout the day for maximum staying power.
• Effortless Application: Each pigment is velvety soft and can be used wet or dry for an even and effortless application.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Natural Finish: Effortlessly achieve a warm, sun-kissed complexion with a natural-looking glow and non-greasy finish.

Buildable Formula: This lightweight formula seamlessly blends and builds to your desired warmth.

Multi-Use Bronzing Drops: Can be used on the face and body, as desired for a sun-kissed glow.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Your wish for the perfect liner brush has been granted! This small precision brush features short, angled bristles designed to line and define your eyes. With innovative fibers that mimic real hair and an ergonomic handle, you couldn’t go wrong if you tried.

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting fresher-looking skin. Simply brush it on and enjoy sealed-in looks with a gorgeous matte finish.

• Light-Coverage Matte Finishing Powder: Complete your look while adding a matte finish with this light-coverage finishing powder.
• Clarifies and Refines: Ingredients like Tea Tree Extract and Witch Hazel help to clarify the skin while reducing redness and the appearance of pores, as it leaves your face feeling fresh and toned.
• Skin-Loving Ingredients: Formulated with a nourishing blend of soothing ingredients like Chamomile Extract, Seabuckthorn, Oatmeal, Vegetable Collagen, Eucalyptus Oil, and Vitamin E, this finishing powder helps to soften and condition the skin, while leaving it more hydrated, and looking plumper and more elastic.
• For All Skin Types: Whether you have naturally dry, oily, or combination skin, this powder works wonders on any skin type.
• Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting fresher-looking skin. Simply brush it on and enjoy sealed-in looks with a gorgeous matte finish.

• Light-Coverage Matte Finishing Powder: Complete your look while adding a matte finish with this light-coverage finishing powder.
• Clarifies and Refines: Ingredients like Tea Tree Extract and Witch Hazel help to clarify the skin while reducing redness and the appearance of pores, as it leaves your face feeling fresh and toned.
• Skin-Loving Ingredients: Formulated with a nourishing blend of soothing ingredients like Chamomile Extract, Seabuckthorn, Oatmeal, Vegetable Collagen, Eucalyptus Oil, and Vitamin E, this finishing powder helps to soften and condition the skin, while leaving it more hydrated, and looking plumper and more elastic.
• For All Skin Types: Whether you have naturally dry, oily, or combination skin, this powder works wonders on any skin type.
• Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum foundation.

• Sheer-to-Medium, Buildable Coverage: Natural and buildable to the coverage you need.
• Soft Satin Glow: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance without looking oily.
• Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E.
• Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara – infused with Castor Oil – makes even the shyest of lashes stand front and center! We added Castor Oil because stronger is better, too – so nourish those lashes with omega-6 fatty acids and essential proteins as you boost them with unstoppable drama. Featuring an hourglass brush that grabs and lifts lashes, coating them with our softly buildable, extra-smooth glide formula. The pigment adheres for such instant volume that you’ll throw your hands in the air for those true player hairs!

• Outrageous volume, length and lift


• Castor Oil nourishes with omega-6 fatty acids


• Intense black pigment in a softly buildable formula, with smooth glide and good adhesion for ultra volumizing effect