Shop

One swipe, endless transformations! Featuring multi-chrome pigments that shift and shimmer at every angle with an otherworldly sparkling effect, the Chameleon Chrome Lip Foil is pure magic. The smooth, non-sticky formula glides on effortlessly and delivers full coverage with a comfortable finish.

Redefine your line! Chameleon Chrome Liquid Eyeliner delivers high-impact, light-catching color that shifts and shimmers with every angle. Our precise brush tip glides on effortlessly, revealing bold, multi-dimensional pigment that adapts to every look.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! This light-as-a-cloud, soft-matte, buildable and blendable formula contains Argan Oil, Avocado Oil, and Vitamin E to help nourish and moisturize, as well as bouncy Marshmallow Powder and sweet marshmallow scent! Blend for naturally diffused color, or build for fully saturated color and definition using the comfortably curved and tapered applicator. Formulated with Sodium Hyaluronate to help hydrate and smooth the appearance of fine lines, for a blurred and soft-focus finish. Luxuriously lightweight for a dreamy application, this lip mousse allows you to customize your look for any precious occasion.

• Light-as-a-cloud, soft-matte, buildable and blendable.


• Argan Oil, Avocado Oil, and Vitamin E help moisturize lips


• Bouncy Marshmallow Powder and sweet marshmallow scent


• Formulated with Sodium Hyaluronate to hydrate and blur the appearance of fine lines

Our tried and true and now NEW Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these colorful, blendable, and beautiful palettes – each one is a true 10!

• 10-pan palettes featuring high-impact colors in matte, satin, shimmer, and metallic finishes


• Rich pigment and high payoff formula blends effortlessly with a soft glide application


• Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones


• 
  

Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we planned our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!

Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.

Go glam with this uber-pigmented glitter single. Infused with Vitamin E, its glitterati-worthy color goes on silky smooth, moisturizes skin, and blends like butter. And, it’ll stay put no matter what the night holds.

*SNIFF*:’) We’re gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and we’re here for you now – better than ever! These 12-hour, long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder they’re so raved about by celebs and makeup artists. But don’t worry, just because we’re all Hollywood now doesn’t mean we’ve forgotten about you. What was YOUR first wet n’ wild eyeliner color? Ours was blue.

Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us just tell you, we’re smiling a lot! This rich, creamy formula glides on silky-smooth and makes sure your lip color doesn’t bleed so you’ll always have a well-defined pout.

Makeup artists love to use this as a lipstick, applying it all over the lips. They last longer and make sure you’re not rocking that early 90s two-toned lip! As a matter of fact, Deborah Larsen, who previously worked as the Makeup Artist on the set of CW's Valentine, loves using wet n wild! "I am a huge fan of wet n wild. I love the whole line. My favorite product is the Lip liner in Brandy Wine" says Larsen.

Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us just tell you, we’re smiling a lot! This rich, creamy formula glides on silky-smooth and makes sure your lip color doesn’t bleed so you’ll always have a well-defined pout. Makeup artists love to use this as a lipstick, applying it all over the lips. They last longer and make sure you’re not rocking that early 90s two-toned lip! As a matter of fact, Deborah Larsen, who previously worked as the Makeup Artist on the set of CW's Valentine, loves using wet n wild! "I am a huge fan of wet n wild. I love the whole line. My favorite product is the Lip liner in Brandy Wine" says Larsen.

Go-getter! Girl-Boss! Multi-tasker! You’ve met your match! The Color Icon Multistick™ is a hard-working, multi-tasking, multi-functional makeup stick that travels super light. Use to apply an ultra-modern matte or intensely metallic shade of color to your lips, lids, and cheeks on the go. Why stop with just one? Choose from a range of 13 intensely pigmented, blendable and buildable shades in our signature luxurious cream to powder formula infused with nourishing Passion Fruit seed, Argan oils and Vitamin E. Mix, match, and pair to create a different look everyday!

• Velvety, cream-to-powder and multifunctional formula that can be applied to eyes, cheeks, and lips.
• Easy to apply - silky formula glides on and blends into skin effortlessly

Go-getter! Girl-Boss! Multi-tasker! You’ve met your match! The Color Icon Multistick™ is a hard-working, multi-tasking, multi-functional makeup stick that travels super light. Use to apply an ultra-modern matte or intensely metallic shade of color to your lips, lids, and cheeks on the go. Why stop with just one? Choose from a range of 13 intensely pigmented, blendable and buildable shades in our signature luxurious cream to powder formula infused with nourishing Passion Fruit seed, Argan oils and Vitamin E. Mix, match, and pair to create a different look everyday!

• Velvety, cream-to-powder and multifunctional formula that can be applied to eyes, cheeks, and lips.
• Easy to apply - silky formula glides on and blends into skin effortlessly

Go-getter! Girl-Boss! Multi-tasker! You’ve met your match! The Color Icon Multistick™ is a hard-working, multi-tasking, multi-functional makeup stick that travels super light. Use to apply an ultra-modern matte or intensely metallic shade of color to your lips, lids, and cheeks on the go. Why stop with just one? Choose from a range of 13 intensely pigmented, blendable and buildable shades in our signature luxurious cream to powder formula infused with nourishing Passion Fruit seed, Argan oils and Vitamin E. Mix, match, and pair to create a different look everyday!

• Velvety, cream-to-powder and multifunctional formula that can be applied to eyes, cheeks, and lips.
• Easy to apply - silky formula glides on and blends into skin effortlessly

Go-getter! Girl-Boss! Multi-tasker! You’ve met your match! The Color Icon Multistick™ is a hard-working, multi-tasking, multi-functional makeup stick that travels super light. Use to apply an ultra-modern matte or intensely metallic shade of color to your lips, lids, and cheeks on the go. Why stop with just one? Choose from a range of 13 intensely pigmented, blendable and buildable shades in our signature luxurious cream to powder formula infused with nourishing Passion Fruit seed, Argan oils and Vitamin E. Mix, match, and pair to create a different look everyday!

• Velvety, cream-to-powder and multifunctional formula that can be applied to eyes, cheeks, and lips.
• Easy to apply - silky formula glides on and blends into skin effortlessly

Velvety, cream-to-powder multi-use formula that can be applied to eyes, cheeks, and lips. Highly pigmented and easy to apply, the Multistick glides on easily, and builds and blends seamlessly, for bold color in a variety of matte, shimmer, and glitter finishes.

• Bold Color: Highly pigmented, rich color for eyes, cheeks and lips
• Variety of Finishes: This collection of multisticks is available in buttery matte, radiant shimmer, and dazzling glitter finishes.
• Cream-to-Powder Formula: Richly creamy and blends to a flawless powdery finish
• Buildable and Blendable: Glides on skin, and builds and blends effortlessly for dramatic impact.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!