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Unleash your creativity with our Chameleon Chrome Eyeliners! With revolutionary, light-shifting pigments, these innovative liners adapt to your mood and surroundings, revealing new shades and depths with each change in light source. Available in 4 captivating shades, these retractable liners glide on effortlessly, no sharpening needed. The waterproof and smudge-proof formula lasts up to 18 hours, allowing you to express your dynamic, multidimensional look all day long.

• Dynamic Color Shift: Featuring revolutionary light-shifting pigments, these eyeliners reveal new shades and depths with every change in light, letting your creativity shine.
• Effortless Application: The smooth, retractable design glides on easily without the need for sharpening, making application quick and hassle-free.
• Long-Lasting Wear: Enjoy a waterproof and smudge-proof formula that lasts up to 18 hours, ensuring your look stays vibrant and intact all day.
• Versatile Shades: Available in four captivating shades, these liners allow you to create stunning, multidimensional eye looks that adapt to your mood and style.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Defy the ordinary with our Chameleon Chrome Eyeshadow Foil! With breakthrough light-reflecting pigments, this groundbreaking formula bends light with each multi-chromatic flake, revealing all the colors of the rainbow that transform with every glance. Our self-adhering formula blends effortlessly with your fingers or a brush, delivering intense, high-impact color in each stroke. As multidimensional as you are, let your eyes express every facet of who you are.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Color that evolves. Chameleon Chrome Eyeshadow delivers a high-impact, multi-chrome effect packed with vibrant, light-shifting pigments and ultra-reflective pearls. Our silky formula glides on effortlessly, creating a mesmerizing, multi-dimensional finish.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready for a highlight that's as unique as you with our Chameleon Chrome Highlighter! Our revolutionary, light-reactive pigments shift and shimmer with each light source, transforming your look at every angle. This ultra-blendable formula melts into your skin for a glow that adapts with you. Build your spectrum of highlights from a subtle gleam to a vivid radiance, making an unforgettable impression.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Own every version of yourself with Chameleon Chrome Lip Foil, a groundbreaking lip color that redefines what it means to shine! This isn't just a lip color, it's a statement as bold as you. With never-before-seen, light-reflecting pigments, each shade transforms with every shift in light, adapting and evolving to your surroundings. With a smooth, non-sticky formula in 2 mesmerizing shades, these lip foils provide full, multidimensional coverage that won't budge.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

One swipe, endless transformations! Featuring multi-chrome pigments that shift and shimmer at every angle with an otherworldly sparkling effect, the Chameleon Chrome Lip Foil is pure magic. The smooth, non-sticky formula glides on effortlessly and delivers full coverage with a comfortable finish.

Redefine your line! Chameleon Chrome Liquid Eyeliner delivers high-impact, light-catching color that shifts and shimmers with every angle. Our precise brush tip glides on effortlessly, revealing bold, multi-dimensional pigment that adapts to every look.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our tried and true and now NEW Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these colorful, blendable, and beautiful palettes – each one is a true 10!

• 10-pan palettes featuring high-impact colors in matte, satin, shimmer, and metallic finishes


• Rich pigment and high payoff formula blends effortlessly with a soft glide application


• Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones


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Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we planned our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!

Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.

*SNIFF*:’) We’re gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and we’re here for you now – better than ever! These 12-hour, long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder they’re so raved about by celebs and makeup artists. But don’t worry, just because we’re all Hollywood now doesn’t mean we’ve forgotten about you. What was YOUR first wet n’ wild eyeliner color? Ours was blue.

Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us just tell you, we’re smiling a lot! This rich, creamy formula glides on silky-smooth and makes sure your lip color doesn’t bleed so you’ll always have a well-defined pout.

Makeup artists love to use this as a lipstick, applying it all over the lips. They last longer and make sure you’re not rocking that early 90s two-toned lip! As a matter of fact, Deborah Larsen, who previously worked as the Makeup Artist on the set of CW's Valentine, loves using wet n wild! "I am a huge fan of wet n wild. I love the whole line. My favorite product is the Lip liner in Brandy Wine" says Larsen.

Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us just tell you, we’re smiling a lot! This rich, creamy formula glides on silky-smooth and makes sure your lip color doesn’t bleed so you’ll always have a well-defined pout. Makeup artists love to use this as a lipstick, applying it all over the lips. They last longer and make sure you’re not rocking that early 90s two-toned lip! As a matter of fact, Deborah Larsen, who previously worked as the Makeup Artist on the set of CW's Valentine, loves using wet n wild! "I am a huge fan of wet n wild. I love the whole line. My favorite product is the Lip liner in Brandy Wine" says Larsen.

Embrace your star sign with an ultra-pigmented lip gloss hue that’s just for you. Swipe on for a mirror-like shine that embraces the beams of your rising sign. Argan, Macadamia, and Jojoba Oils keep your lips soft and moisturized for a perfectly kissable pout.

Unveil a flush that is one of a kind! This Color-Changing Blush transforms on contact to reveal a custom shade made just for you. Its creamy texture seamlessly melts onto the skin as you build and blend for a natural-looking finish.