SHOP CHAMELEON CHROME

Add a burst of flavor to your flush! This JOLLY RANCHER-inspired blush brings a pop of candy-bright color to your cheeks with a smooth, soft-focus finish. Lightweight and buildable, easily layer to your desired intensity for a fresh and fun finish.

Add a burst of flavor to your flush! This JOLLY RANCHER-inspired blush brings a pop of candy-bright color to your cheeks with a smooth, soft-focus finish. Lightweight and buildable, easily layer to your desired intensity for a fresh and fun finish.

• Transformative Formula: This innovative lipstick starts as a matte finish and transforms into a stunning glitter look when your lips press together, adding dimension to your pout.
• High Color Payoff: Enjoy vibrant color with every application, as the lightweight formula glides on smoothly for an easy, comfortable wear.
• Lip Conditioning: Infused with Vitamin E, this lipstick not only enhances your look but also nourishes and conditions your lips for a soft feel.
• Versatile Glam: Perfect for any occasion, this Mega Glitter Shimmer Liquid Lipstick elevates your makeup game, making it a must-have for your collection.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Velvety, lightweight, creamy and buildable, this Lip & Cheek Color delivers an instant natural-looking flush, and is buildable on lips and cheeks to an intense glow. Delivers a convenient pop of color or a glamorous flush in a diffused, soft-matte finish.

• For Lips & Cheeks: Add seamless color to your lips & cheeks with softly staining power.
• Easy to Apply: Creamy texture can be instantly applied with fingers, a brush, or a sponge.
• Buildable & Blendable: Super buildable and easy to blend to a flawless finish.
• Gorgeous Looks: This weightless lip & cheek stain is available in dreamy wearable colors to naturally enhance your features. Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get inked in color that won’t quit! Mega Inky Lip Color delivers full on pigment and a smooth matte finish that feels as good as it looks for up to 16 hours. One swipe and you’re locked in for all-day wear.

A luscious high-shine lipstick infused with lip-loving ingredients including Murumuru Butter, Mango Butter, and Sunflower and Watermelon Seed Oils will nourish your lips and deliver moisture. The formula is long-wearing and has a creamy texture for easy application. Silky, buildable color effortlessly glides on for superior wear and will not feather or bleed. Available in 13 Cruelty-free, Gluten-free, Vegan and Fragrance-free shades.

• Buildable coverage, nourishing formula
• Creamy, comfy, and lightweight all-day wear
• Wont cake, feather or bleed
• Effortlessly glides on for superior wear

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never crack the endless secrets of the Incognito code.

• All-day, ultra-long lasting wear


• Lightweight, matte, and buildable medium-to-full coverage


• Nourishes with Licorice Root Extract, Shea Butter and Mango Seed Butter

Give your cheeks the fluff they deserve. Mother Fluffer Cloud Blush brings an ultra-airy cream-to-powder formula that melts right into skin for the sweetest, soft-focus flush. The velvety, cloud-like texture blends effortlessly, leaving behind a blurred-matte finish that’s soft to the touch and loud on color.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Give your cheeks the fluff they deserve. Mother Fluffer Cloud Bronzer brings an ultra-airy cream-to-powder formula that melts right into skin for a natural, sun-kissed glow. The velvety, cloud-like texture blends effortlessly, leaving behind a blurred-matte finish that’s soft to the touch and loud on color.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Add an eerie twist to your lip color this Halloween with this Peel-Off Lip Stain. The lightweight formula delivers a soft tint and smooth wash of color. Flawlessly layer from a just-bitten stain to a bold, daring finish—all while enjoying a comfortable, effortless feel.

This ultra-pigmented, ultra-long lasting lip liner glides seamlessly onto the lips to define color with a flawless soft matte finish. Use alone or pair with your desired lip color for comfortable, lasting, perfect lip looks.

• Ultra-Pigmented: These lip liners feature bold color to match and define your favorite lip color.
• Seamless Application: Silky-smooth liner seamlessly glides onto the lips for a flawless application.
• Matte Finish: Natural, smooth, soft matte finish.
• Comfortable Wear: This makeup glides on easily, feels weightless, and can be worn either alone or with your favorite lipstick.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Achieve the perfect pout with our innovative Perfect Pout Lip Liner Stain! This liquid liner stains for a natural, just-bitten look that lasts. The unique blade-like applicator makes it simple to define and enhance your lips. Use the pointed tip for precise lining and the flat side to effortlessly fill in. Plus, it’s transfer-proof for lasting wear—your lips will thank you!

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

• Radiant Finish: This lightweight, silky powder features a radiant pink tint that enhances your natural glow for a fresh, luminous look.
• Flawless Blending: Effortlessly blends into the skin, blurring imperfections and ensuring a smooth finish that lasts all day.
• Oil Control: Minimizes shine while setting your makeup, keeping your complexion looking polished and radiant throughout the day.
• Versatile Use: Perfect for all skin types, this setting powder enhances your makeup routine, allowing you to glow confidently.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Enhance your lip look with the power of roses! This vibrant lip color is formulated with a lip-loving combination of rosehip oil, vitamin E acetate, passionfruit seed oil, and raspberry extract for intense shine and soothing comfort. Glide it on and enjoy sheer color that can be built up for stunning effect.

• Vibrant Color: Pick your shade and go wild! This collection includes multiple colorful shades to suit any style.
• Sheer Color: Enjoy subtle color with a single swipe. When you're looking for a natural and soft look, this lip color has your back.
• Lip-Loving Ingredients: Formulated with vitamin E acetate, passionfruit seed oil, and raspberry oil, this glossy lip color will leave your lips looking and feeling radiant.
• Buildable Color: Start from a sheer tint and build it up to fuller color to capture any style you want.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!