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Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

• High-performing, breakthrough formula
• Featuring light-adjusting complex to help prevent white cast in photos
• Tested under 7 light conditions with and without the use of flash

Lights, camera, action! This exclusive formula extends makeup wear by preventing cracking, smudging, fading, or creasing. Works with any makeup and all skin types, plus it has aloe to hydrate your skin. One step, perfect!

It’s a brush must-have! This large, plush brush has soft, curved bristles perfect for picking up to just the right amount of powder for an even application. Make sure you’re perfectly powdered every single time with this winner.

• Precision Fit: Designed with a triangle shape, it fits perfectly around the eyes and nose for precise application and blending in those hard-to-reach areas.
• Comfortable Use: The reversible elastic band allows you to slip your finger through for better control, making it easy to use both sides of the puff.
• Eco-Friendly Design: Reusable and washable, simply hand wash and let it dry for a sustainable beauty tool that’s ready for your next application!
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Always have the right tool on hand, every time with this 3-piece makeup sponge set. Featuring a size for every job, whether you’re applying foundation all over the face or getting close for contouring. Made from a unique hydrophilic material to ensure less product waste, these sponges can be used wet or dry with any liquid, cream, or powder makeup.

• Seamless Coverage: Designed to be used just about anywhere, it's easy to apply your makeup to wide areas and closeup details.
• Reduces Makeup Waste: The unique hydrophilic material is designed to minimize makeup absorption and waste, so you get the most out of every foundation, highlighter, illuminator, or any other product you use.
• Effortless Application: This makeup sponge allows for easy application for any foundation, highlighter, or other makeup. Blend your favorite colors and watch them glide on with ease.
• 3 Sizes: This makeup sponge set includes a small, medium, and large sponge for applying everything from foundation to concealer.
• Cruelty-Free: This product is not tested on animals.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of Pineapple, Calendula, and other flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant.

• Brightens Complexion: Illuminate your skin with the help of this primer serum, enriched with ingredients derived from natural plants and flowers. Just apply a drop or two and your skin is on its way to being brighter and more radiant.
• Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
• Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Hibiscus Extract, and more.
• For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
• Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

• Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
• Deep Hydration: Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.
• Long-Lasting Wear: Achieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.
• Skin-Loving Ingredients: Enriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

This color-correcting and crystal-like skin finish primer may seem like a mirror to a parallel dimension, but that’s your real skin glowing back at you! Our Prime Focus Glass Correct Primer delivers a flawlessly translucent glass skin effect in two tinted formulas – the Green color corrects redness with skin-loving Spirulina, and the Yellow brightens the appearance of skin with Vitamin C. Now you can have perfected glassy skin in a single step – and not to worry, our formula is suitable for all skin types so you can achieve instant radiance without the grease and shine. Both the Green and Yellow can be worn alone as a natural perfector or as a primer for extended makeup wear.

• All-day, ultra-long lasting wear


• Lightweight, matte, and buildable medium-to-full coverage


• Nourishes with Licorice Root Extract, Shea Butter and Mango Seed Butter

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract and Green Tea Extracts, that moisturize and smooth the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.

• Blurs and softens imperfections
• Leaves skin feeling soft and hydrated without a greasy residue
• Refines skin for flawless and longer-lasting makeup application
• Lightweight and ultra-hydrating

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener –this impossibly, amazingly do-it-all primer delivers on all the benefits you never associated with better skin. From our laboratory masterminds to your improved vanity, this primer keeps you feeling as good as you look!

• Hydrating and mattifying shine control without drying skin


• Bouncy silicone-like texture WITHOUT the silicone


• Formulated with Jeju Blossom Extract, a natural brightener and moisturizer


• Formulated with Gooseberry, which is high in Vitamin C and antioxidants

It’s prime-time for your skincare routine! This water-based pore-refining primer serum blurs and softens the appearance skin as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to refine, improve texture, and condition the skin, this face serum will leave you feeling positively radiant.

• Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
• Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
• Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
• For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
• Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Get right to the point with this convenient marker. Its soft, finely-pointed felt tip gives you ultimate control over your look. Compact and fast-drying, this liner will have you out the door and looking fabulous in no time flat!

Like chocolate and peanut butter, some duos are just meant to be! Inspired by REESE'S, this Bronzer & Glow Duo delivers warm definition and radiant shine in one sweet swipe. Smooth, blendable, and buildable for a melt-into-skin finish you’ll crave.

Like chocolate and peanut butter, some duos are just meant to be! Inspired by REESE'S, this Bronzer & Glow Duo delivers warm definition and radiant shine in one sweet swipe. Smooth, blendable, and buildable for a melt-into-skin finish you’ll crave.

Enhance your lip look with the power of roses! This vibrant lip color is formulated with a lip-loving combination of rosehip oil, vitamin E acetate, passionfruit seed oil, and raspberry extract for intense shine and soothing comfort. Glide it on and enjoy sheer color that can be built up for stunning effect.

• Vibrant Color: Pick your shade and go wild! This collection includes multiple colorful shades to suit any style.
• Sheer Color: Enjoy subtle color with a single swipe. When you're looking for a natural and soft look, this lip color has your back.
• Lip-Loving Ingredients: Formulated with vitamin E acetate, passionfruit seed oil, and raspberry oil, this glossy lip color will leave your lips looking and feeling radiant.
• Buildable Color: Start from a sheer tint and build it up to fuller color to capture any style you want.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!